“I put together a pizza with toppings of my choice, and then they hosted it on their sites. Though sometimes an interesting opportunity will come up that he just can’t pass up - like his recent partnership with Pizza Hut, in which he created a pizza topped with pepperoni, bacon, salami and tomatoes that is sold in stores across the country. Maron favors integrations, which is easier when he works with video-game companies and plays one of their titles. The company’s goal is $2 million and will start collecting once its filing is approved by the SEC. Since XReal’s campaign launched on StartEngine on June 19, the company has collected $1.9 million in “reservations,” which are non-binding indications of interest. Working with StartEngine, I also have the opportunity to reach bigger investors who aren’t necessarily looking to invest in companies on Kickstarter.” “I think it presents a cool opportunity for people who play games and people who want to get more involved in the gaming space - now they have the ability to own a piece of one of these companies. XReal’s first game, “Fortress Fury,” has been downloaded more than 2 million times on iOS and Android since its launch in May. So if I can put together a good game, hopefully they’d be interested in it.” Obviously, everyone who watches my channel also plays video games - it’d be a bit strange if they didn’t. “The idea was that if I’m playing games and uploading footage to my YouTube channel, the next logical step would be to try and make one of those games, so I’m playing my own game. So my friend dared me to change it to ‘CaptainSparklez,’ and I was like, whatever, it’s probably not going anywhere, and now that’s what everyone calls me.” By the time I was realizing this wasn’t the best name to go by, I didn’t have a substantial audience - 10,000 views per video - but hey, it might be a good idea to change it before it gets bigger. When I started on YouTube, I didn’t think anything of it. My previous channel name wasn’t super-friendly for any other forms of media that don’t like swear words. “It was a dare from another YouTuber friend of mine. He has worked with brands, too, all of which we cover in the following interview, which has been lightly edited for clarity: Maron’s move to start his own company is representative of what many online video stars are doing in the hopes of diversifying their businesses beyond the “YouTube star” label.
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